September Newsletter
The California Avocado Commission is Failing
For over a decade, the California Avocado Commission (CAC) records reveal that despite spending more than $100 million Dollars of grower assessments, overall average annual avocado crop prices have essentially remained flat. In the last five (5) years, CAC has spent over $50 Million Dollars in grower assessments and overall average crop prices declined.
The CAC has failed to address the real industry problem of excessive and unregulated foreign imports. Why? Because a majority of the CAC Board that has occupied producer seats and has direct or indirect ties to importers.
You don’t have to take our word alone concerning this purposive inaction. Read the attached letter from the law firm Wiley Rein , which specializes in trade law and represents American avocado growers, which was delivered to the CAC on our behalf. This correspondence provided historical context and legal opinions about the CAC Board’s actions-or inaction—on these concerns. The CAC Board’s response was silence, inaction, denial, and criticism of these concerns without evidence.